Whites And Smalls hit YouTube - Vance's Underwear Dance:
Men of all ages are increasingly aware of the choices that are available when it comes to underwear.
OK, so you may think most men don’t care because nobody can see what’s beneath their trousers.
It used to be so simple – briefs or boxers? Black or White? Where’s the nearest M&S?
Well things seem to be changing. The post ‘metro-sexual’ man may well be trying to regain their machismo, but they are clinging on to the moisturiser, ‘useful’ man-bag, and quality underpants!
Why the change? Any of the below may be the answer:
1.The David Beckham effect – following the high profile poster campaign, briefs are seriously back in fashion after a couple of decades. This may not directly influence a heterosexual guy, but it certainly influences the wives and girlfriends who are often responsible for the purchasing of the underwear.
2.The baggy trouser trend – allowing the waistband (and often more) to be exposed – therefore making the ‘right’ underwear more essential. Calvin Klein is the most popular choice when it comes to displaying a brand name.
3.Fun – colour and pattern are the latest trends (some very retro patterns in the case of the Bjorn Borg Label!). The Calvin Klein 365 range have really caught on – with Joe Swash (ex-Eastender) displaying his in the Jungle, and Zac Efron (High School Musical) displaying his in the tabloids whilst wandering down the beach with his co-star girlfriend Vanessa Hudgens.
4.It’s not just the youngsters either - Jeremy Paxman famously spoke out against his usual high street brand, complaining they no longer provided ‘adequate support’. He said that ‘these are matters of great concern to the men of Britain’.
5.On-line shopping. The increase in on-line shopping has brought a bigger range of options to men – they are no longer restricted to just visiting a small display in the corner of a Department Store.
So who knows why exactly, but increasingly men do care – and so do we!
Calvin Klein 365 Underwear
Calvin Klein 365 Mens Underwear proves to be a popular choice for the consumer. Whites and Smalls bring you 365, the latest evolution of Calvin Klein underwear for men. Brand new modern basics with a lightweight stretch cotton. Providing body defining tops and low rise bottoms. Engineered for fit and comfort - 95% Cotton 5% Elastane.The basic range is available in White, Black or Grey, and each season there are fashion colours added to the collection.
Gift Vouchers
Whites and Smalls now offer gift vouchers, which allow the recipient to choose their own preferred style and colour of underwear.
Organic Underwear - Ethically Chic
In November 2008, Whites and Smalls were pleased to add a new brand to the underwear range, Babygod. Babygod is an organic men’s underwear collection. This very young company has just-launched a line of organic cotton briefs, made from fresh white cotton with blue and orange details. The hope for the near future is to increase the available number of underwear styles. All cotton used in Babygod clothing is organic and certified by control union.
Secret behind bulge in mens underwear is apparently bread
Melbourne, Oct 23 (ANI): When it comes to getting the perfect pose or look, even a piece of bread will come in handy, according to Make Me A Supermodel stylist Tiana Wallace. According to Tiana, bread is very vital to a man in underwear, as just one slice wedged in the front of a pair of briefs will give the sought-after smooth look.
Though Confidential will not confirm if David Beckham used the method for his steamy Armani campaign earlier this year, finalist Rhys Uhlich was chosen to make a test-run.From the taping, which is to be aired on the October 23 episode of Make Me A Supermodel, there was proof enough about what Wallace said. The secret trick left host Jennifer Hawkins amazed that it actually worked. I actually learnt something that day, the Daily Telegraph quoted her as saying. (ANI)
Forget bread - Whites and Smalls offer an easier option with the Calvin Klein profile enhancer
Man wears underwear as a mask
November 2008. A 48-year-old man who tried to hold up golf pro shop — while wearing men's underwear as a mask — was apprehended by customers who chased him down with their golf cart after he tried to flee across the driving range, The Salt Lake Tribune reported.
On the bright side, though, the suspect was credited with a one-under pair.
